IT'S INDONESIA'S TURN

It’s Indonesia’s Turn

One of the top leading malls in Indonesia, Grand Indonesia, has always been famous for its grand and luxury, just like its name. Constantly offering new and interesting shops, restaurants, and events to many people. Grand Indonesia consists of shops ranging from international to local labels. One of the hippest and modish fashion concepts in Grand Indonesia is Level One. What is Level One?

Level One is an especially dedicated space of 2.700 m² for up-and-coming local designers from Indonesia. While Grand Indonesia is noted for it's branded lifestyle and fashion, Level One gives people a fresh and unique experience from Indonesian young designers. Moreover, Level One not only provides clothes, but also accessories, photography, furniture, and a special open space for exhibitions, fashion shows, and cafes as well.

As citizens of Indonesia we know very well of the effects of globalization. The fast and ever-growing technology has made us exposed to many cultures globally. True that it has numerous positive effects on our daily lives, but how has it effected on our love towards our homeland Indonesia? People are slowly overlooking local designers to international designers. If the people of Indonesia does not even support it’s own labels, then who will? With that question in mind, Level One has provided the right answer and solution.

The problem why we overlook our local designers is because they are lacking of exposure. Commercials are expensive, thus they become overshadowed by the various international brands that are filling up the malls with huge banners and advertisements. What local designers need is to get noticed and get the opportunity to present their work to a larger audience. Grand Indonesia does just that. By creating Level One, local designers and retailers are given the opportunity to display their vision and creativity.

This is a breakthrough, a golden ticket for local designers. Their products scream originality and ingenuity. It is a breath of fresh air. The neglected artists of our nation have evolved and now recognized thanks to Level One. The designs are intriguing with a sense of quirkiness and weirdness (in the utmost good way!). It is a safe bet that there is nothing like their designs in any other places. A few of the shops available at Level One are Naima, 16DS, Ciel, Cocomomo, Damn! I Love Indonesia, Deer, Eightshop, Geulis, Harrington Home, House Of Jealouxy, Hunting Fields, Ichwan Toha, Kaligula, Kle, Magic Happens and MYE, Mimsy, Monday to Sunday, No'om and Soe.Hoe, Plastic Culture, Rebel For A Cause Charity Store, Satcas & Sash, Saint And Sinner, Silla Home, Tikshirt, Tick Tock, Tosavica, Venom, and Lomography.

Level One also depicts the diversity of Grand Indonesia. Grand Indonesia does not only carry the world-wide international brands, but also a range of local brands. Grand Indonesia has become the ambassador of helping young and aspiring artists. They portray contemporary designs that demonstrate individuality and the youthful spirit, exhibiting something out of the box. So, the question now is, can they compete with other international designers? Definitely yes, because it is Indonesia’s turn to wow us.